The Business and Practice of Coaching

This book is also part of the Practice Building Library.

Grodzki and Allen gives you the ability to:

• Build a coaching business that has relevance to the larger community around it and is aligned with the new realities of the coaching profession.
• Refine your coaching skill set to incorporate the five coaching competencies that signal to the public that you are a masterful coach.
• Define your innate coaching specialty and target a profitable niche market so you can make a bigger impact as a coach.
• Implement the eight best marketing strategies to attract coaching clients (and know the marketing ideas that coaches do best to avoid).
• Set and raise your fees the right way, develop multiple streams of coaching income, and build a six-figure business that you can own and sell.
• Institute risk management policies that ensure your practice is legally safe, ethically sound, and trouble free.

Covering all of the territory from positioning your coaching business, differentiating it from the competition, acquiring basic entrepreneurial skills, and learning from profiles of master coaches, The Business and Practice of Coaching offers a wealth of information and accessible, yet expert guidance.

About the Authors

Lynn Grodzki, LCSW, PCC, is a psychotherapist and Professional Certified Coach in private practice in Silver Spring, MD. She is on the faculty of CoachU and is the author of three previous books about practice-building for therapists, healing professionals, and new coaches.

Wendy Allen, Ph.D., is a psychologist and business coach working in Santa Barbara, CA. She is a contributor to The New Private Practice: Therapist-Coaches Share Stories, Strategies, and Advice as well as a graduate of CoachU and the Authentic Happiness Coaching Program.