The Practice Building Library

The Business and Practice of Coaching

If you want one book to show you the ropes on how to start a coaching practice, choose this one! Lynn Grodzki and Wendy Allen are veteran business coaches who understand how to strategically approach the business and the practice of coaching as well as how to mentor new coaches entering the profession. The Business and Practice of Coaching is the first text to combine a coaching approach (step-by-step exercises, direct suggestions, insider's tips, and motivational plans) with solid business information and ideas in order to give you exactly what you need to prosper as a coach.

The Business and Practice of Coaching is based on real research about what helps coaches succeed in business. It's solid, helpful information on everything from basic entrepreneurship to creating a business plan, setting up your company, identifying your niche and attracting the right kind of clients.

Get Clients Now!

Want to get your coaching practice off the ground, or ramp up the number of clients you serve? Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for coaches, consultants, and anyone who needs to market a service business.

Get Clients Now! is packed with great client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and increase their client base in just 28 days. Using the author’s reader-friendly approach, straightforward tips, and specific techniques, readers will:

• overcome "analysis paralysis" and determine exactly what they need to do first—and every step of the way
• make their voices heard and their services stand out in a crowd
• create customized, affordable, reusable, and realistic marketing plans.

The Coaching Starter Kit

The Coaching Starter Kit is a comprehensive all-in-one toolkit to help you get started in the business of coaching. Culled from the extensive resources of CoachVille.com, this book includes over 150 practical forms, lists and outlines to help you succeed in your coaching business. The material runs the gamut of the nuts and bolts of creating a coaching practice: the coaching process, practice design, attracting clients, session agendas and discussion topics, sample client data sheets and agreements, client questionnaires, coaching niches, marketing and PR tips, and more, as well as a wide collection of goal-oriented and issue-specific client worksheets you can photocopy or modify to suit your own practice.